Privacy Policy

Last Updated: November 6, 2025

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Introduction

TermSignal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered search term optimization platform.

Information We Collect

Account Information

• Email address
• Company name
• Google Ads customer ID
• Account preferences and settings

Google Ads Data

When you connect your Google Ads account to TermSignal, we access and store:

• Campaign structure (campaigns, ad groups, keywords)
• Search term performance data (impressions, clicks, cost, conversions)
• Negative keyword lists
• Historical performance metrics

Usage Data

• Log data (IP address, browser type, pages visited)
• Feature usage and interaction patterns
• API request logs for debugging and optimization

How We Use Your Information

We use the collected information to:

• Provide and maintain our search term optimization service
• Analyze search terms using AI to generate recommendations
• Sync data with your Google Ads campaigns
• Improve our algorithms and service quality
• Send service notifications and product updates
• Provide customer support

Google Ads API Usage

API Scope and Permissions

TermSignal uses the Google Ads API to:

• Read campaign data, keywords, and search term reports
• Write negative keywords to campaigns and ad groups
• Access performance metrics for optimization analysis

OAuth 2.0 Authentication

We use OAuth 2.0 for secure authentication. We never store your Google account password. You can revoke TermSignal's access at any time through your Google Account settings.

Data Security

• All Google Ads data is encrypted in transit (TLS 1.3) and at rest (AES-256)
• We use secure database infrastructure (Supabase PostgreSQL)
• Access to data is restricted to essential personnel only
• We implement regular security audits and monitoring

Compliance with Google API Services User Data Policy

TermSignal's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Data Storage and Retention

Storage Location

Your data is stored on secure servers provided by:

• Supabase (PostgreSQL database) - US region
• Railway.app (backend API) - US region
• Vercel (frontend application) - Global CDN

Retention Period

• Active account data: Retained while your account is active
• Search term history: Retained indefinitely for learning and optimization
• Deleted account data: Permanently deleted within 30 days of account closure
• Backup data: Retained for 90 days for disaster recovery

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

Limited Sharing

We may share data only in these circumstances:

• Service Providers: Third-party services that help us operate (hosting, analytics, email delivery)
• Legal Requirements: When required by law, subpoena, or court order
• Business Transfers: In the event of a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share specific data

Third-Party Services

• OpenAI: We use OpenAI's API for generating embeddings and pattern analysis. Search terms are sent to OpenAI but not used to train their models.
• Supabase: Database hosting provider with SOC 2 Type II certification
• Railway: Backend hosting with enterprise-grade security
• Vercel: Frontend hosting with DDoS protection and CDN

Your Rights and Choices

Access and Control

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and data
• Export your data in machine-readable format
• Opt-out of marketing communications

Managing Google Ads Connection

You can:

• Disconnect your Google Ads account at any time through Settings
• Revoke TermSignal's access via Google Account permissions
• View sync logs and API activity in your dashboard

Cookies and Tracking

Essential Cookies

We use cookies to:

• Maintain your login session
• Remember your preferences and settings
• Provide security features

Analytics

We use analytics tools to understand how users interact with TermSignal. You can opt-out of analytics tracking in your browser settings.

Security Measures

We implement industry-standard security practices:

• Encryption: TLS 1.3 for data in transit, AES-256 for data at rest
• Authentication: OAuth 2.0 with secure token management
• Access Control: Role-based permissions and least-privilege principles
• Monitoring: 24/7 security monitoring and intrusion detection
• Backups: Automated daily backups with 90-day retention

Children's Privacy

TermSignal is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

International Data Transfers

If you are accessing TermSignal from outside the United States, your data will be transferred to and processed in the United States. By using our service, you consent to this transfer.

GDPR Compliance (EU Users)

If you are in the European Economic Area (EEA), you have additional rights under GDPR:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise these rights, contact us at privacy@termsignal.ai

CCPA Compliance (California Users)

California residents have the right to:

• Know what personal information is collected
• Know whether personal information is sold or disclosed
• Opt-out of the sale of personal information (we don't sell data)
• Request deletion of personal information
• Non-discrimination for exercising CCPA rights

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the new policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for significant changes)

Continued use of TermSignal after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices:

Email: privacy@termsignal.ai
Support: hello@termsignal.ai

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